One of the most frequently asked questions I get about Internet marketing is whether or not someone should sell their product as a digital product or ebook people can just download or be emailed -- or a physical product that has to be fulfilled and shipped out by regular postal mail.

Which one is better? Which one is more profitable? Which one makes for a better business?

My answer:

Mix it up.

For example, Ive got several different products. Some are digital ebooks and audio files, some are physical.

And I have this rule of thumb I've developed after a lot of trial and error where anything under $100 can be digital and anything over is physical.

For example, I have one product that was selling digital for $297. I got a lot of sales...but about a 50% (or more) refund rate!

Since turning it physical -- putting the main manual in a binder and putting all the audio on a series of physical CD's -- the refund rate has practically vanished.

On the other hand, I have found when I keep the digital products below $100 I have virtually no extra refunds.

Now, I can't guarantee this will be the same for everyone, but this has worked for me and is certainly worth testing if you are struggling with whether or not you want to go digital or physical.

Michael Senoff

Who Is Micahael Senoff

Michael is an experienced internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% online around the country & around the world to more than 50,000 students. His web site Hardtofindseminars.com buys and sells preowned Jay Abraham seminars, Gary Halbert seminars and Dan Kennedy seminars, books and tapes for pennies on the dollar. His over-the-top audio interview web sites Hard To Find Seminars and Executive Audio Institute are listed in the top 1% most visited web sites in the world. Michael has also worked as a coach and advisor to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has been a highly successful marketing consultant for over 6 years. Originally from Atlanta Georgia and now based in San Diego, California. Michael works with small to medium sized companies on four different continents. He is the co-author of the book: ?BEHIND CLOSED DOORS: 21 Insider Consulting Secrets You're NOT Supposed To Know.? (86 pages the most revealing, proprietary secrets on the subject of business consulting that exists anywhere and the soon to be released sequel: Advanced Consulting Techniques. He is A frequent host on his web site called ExecutiveAudioInstitute Michael may be contacted at michael@michaelsenoff.com or at (858) 274-7851